Roam by Tauck: A New Era of Escorted Touring

Tauck is  looking at older Millennials and Gen X who have the taste for luxury, but zero interest in following a lady with a flag through Florence.

This new product is for the person who thinks a traditional group tour sounds like torture. Travelers will experience flexible pacing, immersive, non-touristy experiences, and have their hand held just enough (translation: airport transfers, VIP access, the hotel rooms worth bragging about), but still want to feel like they ‘discovered’ that tucked-away wine bar on their own. They don’t want to be tied down, but they want access  on their own terms values experience over status. The kind of traveler who’d happily skip the suite tour, but will set an alarm for a sunrise truffle hunt in Tuscany.

Basically, it’s Tauck’s answer to the eye-rollers of traditional “bus tours” and the travelers who swear they’d never be caught dead on one (though they secretly love when all the messy logistics are handled for them). Roam offers freedom, but with a safety net of impeccable planning.

Because luxury today isn’t about following the crowd. It’s about finding yourself in the quiet corners, with just enough support to let the magic unfold.